How Google Map can benefit your business
More than 67% of people use Google Maps, making it the most popular navigation tool
Google Maps is one of the most popular Google services, with millions of daily users. It is impossible to imagine traveling to an unknown location without this advancement. Google Maps has evolved from a simple virtual map to a place to discover new suggested locations, explore local businesses, plan your commute, and discover new suggested locations.
In 2020, Google Maps added the “Explore” tab feature, that allows users to easily search nearby businesses and services. The explore tab enables users to discover local business information including ratings, reviews, and images from a single platform.
If you are new to Google Maps and want to know how it can benefit your business, then you have come to the right place. Let’s have a look at how Google Maps is a must-have platform to drive more revenue and customers for your business.
Find Your Business
Google Map is relevant for local search traffic
One of the most important features of Google Maps is that it makes it simple for people to find your business. Location-based searches account for 30% of all mobile searches, making this a powerful platform. Since it serves as both a search engine for finding a business and a virtual map for directing users to that location, listing your business on Google Maps acts as a catalyst.
Easily Accessible
With Google Maps, you will see faster growth, more clients, and visibility
Google Maps acts as a business lead magnet for you because it drives traffic to your website. Google Maps gathers information from your Google My Business profile and pins it to specific locations.
Customers will be able to see all of your company’s information in one place, rather than having to conduct a separate Google search for it. This makes your company more accessible to customers and makes it easier for them to contact you.
Sign up for a Google My Business profile with the correct NAP details to maximize the free leads and customers (Name, Address, and Phone).
Traffic to Website
Google Maps is one of the most important tools in digital marketing
Google Maps is an excellent way to increase highly targeted traffic to your website while also allowing you to upsell. People who use Google search engines to buy and gather information make up the majority of the traffic.
Website traffic from Google Maps typically indicates that the user searched for services before finding your listing and visiting your website. It demonstrates that users are looking for products with the intention of making a purchase.
Increasing the amount of highly targeted traffic to your website can help you increase your business revenue and overall website visits. This means that as your website’s overall authority improves as a result of increased Google Maps traffic, you’ll be able to rank for more competitive keywords.
Business Images
Google Maps virtually controls two-thirds of the online navigation market
Research shows that business listings with images receive 42% more direction requests and 35% more website clicks. With Google My Business, it has become effortless for you to add your business images to your profile for users to check them from their phones. With the 360 degree images supported by Google My Business, you can upload a complete tour of your business to attract more customers to your shop, for free.
Informed Decisions
Google Map is a palace of discovery
Using the Google Map street view feature, you are helping customers make informed decisions. Once users decide that they want to visit your business, using the Google Maps street view feature, they can plan accordingly without worrying about any unexpected hiccup.
Some of the common questions that are answered using Google Maps street view are:
- Is there enough parking in the back?
- Do I need to come early to get a spot?
- Is the area safe?
Higher Credibility
Optimize your business listing for increased credibility
Businesses are optimizing their business profile on Google Maps and Google My Business for higher credibility and to attract more customers. Google Maps displays reviews to provide a complete profile of the business to help its users make an informed decision.
The credibility of your business improves significantly when your business is highly visible on various search terms. When users notice that your business appears on Google Maps along with the search engine results page (SERP), you won’t have to pay for promotion.
Google pushes your business on top positions when you provide accurate NAP information across the business directors because it delivers the best user experience. Whether you are a startup or a small business, you gain substantial credibility with Google Maps when you offer quality services to your customers.
Conclusion
There are more than a million business listings on Google Maps that are thriving online. The above mentioned are some of the many benefits of Google Maps that you need to know and optimize. From building brand awareness to generating conversions for free, Google Maps is a powerful tool for businesses with many benefits for your business.
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