How to rank higher on Google?
How to rank higher on Google?
Google is the most well-known search engine, and more than 200 Google ranking factors come with it. Ranking a website on Google’s first page is the ultimate goal for any online business because no one likes to visit the second page of the search result. Obtaining the top spot means enhanced visibility and improved traffic, leading to increased sales potential, pushing your firm ahead of its competitors.
Some people think that Google rewards you for publishing a lot of content, which is valid for the most part. The truth is Google doesn’t want you to publish content just for the sake of publishing it, but they want to bring out content with quality pages, which will result in more and better quality traffic towards your website. Web crawlers and search engines are constantly searching and trying to make sense of new content that appears on the internet.
It is essential to know that your website and content should meet a certain level of quality to improve Google search ranking. The rate includes faster loading speed with better user experience, mobile-friendly, well-written content, and many more, which are some of the direct ranking factors essential for ranking on Google. Ranking at the top spots on Google is not easy, and it will take a lot of time, patience, and consistency. So, how can your business rank better on Google? Here are some critical factors that need to be taken into consideration.
Steps to Rank Higher on Google
Steps to Rank Higher on Google
Some of the crucial factors to note for ranking high on Google are as follows:
- Keyword Optimization
Keyword Optimization
In a search engine, keywords are terms or phrases that consumers type in to find online information. Businesses can employ relevant keywords in their content to connect with prospects searching for their products and services. Keyword optimization is an important ranking factor on Google, so every online business needs to research, select, and carefully insert keywords into their content. Keywords should be the terms that people are searching for and related to your business.
Many keyword research tools like Google Keyword Planner, Moz Keyword Explorer, Ahrefs Keyword Explorer provide a great deal of information about Google search. So you can locate relevant and high-ranking keywords based on geographical area or country. The next process is to examine the list of keywords that you want to improve Google search ranking.
It is also good to implement with more minor and easy to rank keywords. Once your website gains more credibility and performs well in the ranking, you can always move on to more competitive phrases to fetch you more visitors. Note that you should always avoid keyword stuffing because it is considered bad practice for your page ranking that might get you penalized. Here are few tips where you should add your keywords:
Title tags
- Meta Description
- Anchor Text
- Image Alt Text
- Header 2 (H2) and Header H3
- URL
- Quality Content
High Quality Content for your website
Now that you have your keywords, it is time to implement them into your content. Search engine rankings are determined by the quality of your content, which is very important. Due to quality content generated specifically for your intended audience, increased site traffic improves your site authority and relevance, essential when determining rankings.
Add a few of your keyword phrases in the opening and ending paragraphs and a few more times in other portions of your content, but always make sure to avoid keyword stuffing because it will do you more harm than good.
While you create content, keep in mind that Google search trends change over time and that your content should be accurate and relevant to your business to rank higher. Let’s face it, your best content from a couple of years ago isn’t doing much for your business now. So, it would be best if you started by updating the content that performed well in the past with new, relevant keywords or rewrites the entire range to bring them back. As you change these articles, republish them with updated content to make them visible to your customers. The best types of content answer and help solve problems that your targeted audience searches.
- Website/ page speed and User experience
Optimize Website speed and User Experience
People hate slow-loading websites; that is likely why you see your bounce rates shoot through the roof. So, website and page speed is one of the core components that determine your page ranking. It is possible to test and provide valuable insights about your website’s speed with various free tools accessible online, like GTmetrix, Google PageSpeed Insights, and many more. You can increase your site’s speed by enabling compression, optimizing images, reducing redirects, and minifying CSS, JavaScript, and HTML.
The ever-changing digital marketing trends can make your website seem outdated, so it is ideal for redesigning and investing in making it more attractive for a good user experience. For a better user experience, you can incorporate white spaces, use an appealing call to action, be responsive to mobile-friendly, and use attractive images to make your website more aesthetically pleasing.
- Generate backlinks
Generate Backlinks for better ranking
Link building is an essential factor that will assist you in improving Google search ranking, and it is the process of getting other websites to link to your web pages. When other pages link to yours, it indicates and sends a message that your business is reliable and that they can trust to send their audience to your website. By increasing the number of backlinks earned to a website, search engines interpret that the website has valuable content that deserves a high ranking on the search engine results page. Your outreach initiatives must be more effective and successful to obtain quality backlinks. In simple words, the more quality backlinks you attract from relevant sites, the higher your will rank on the search results.
To get quality backlinks, you have to make your outreach campaigns more effective and successful. You can do that by extending out to genuinely interested in the work you do. The secret here is to contract them with the idea that benefits them as well, so it’s a process of giving and taking. Offering a guest post with a non-competing niche is where you can start because blogging helps you provide hands-on content that can solve your prospective customers’ problems.
So there you go, keyword optimization with relevant content, improving your website speed and user experience, and generating quality backlinks are some of the core factors to consider to rank a website on Google’s first page.
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