Understand what your audience wants to find
It’s crucial to determine the strategic keywords for your target audience, and produce content that can satisfy both user and search engine. The significant step in keyword research lies in better understanding your ideal customers and the type of product/services they are searching for.
Seo Keywords should provide answers for queries like
1. What do people usually search for?
2. The amount of individuals searching for it?
3. And the sort of format they want the information to be provided.
There are various digital marketing agencies in India such as Wagman Digital that will provide you with tools and strategies for uncovering that information, as well as learn ideas to avoid keyword research mistakes and produce strong content. Once you uncover the insights on how your target customer behaves, you begin to uncover a whole new world of strategic SEO!
It is important you first understand who your customers are and their purchasing patterns and goals. Many organizations bypass this process since it’s time consuming – why spend the time when you already know what you want to rank for? Well, what you want to rank for and what your audience goals are, are two completely different things. Gathering insights on your customers and building strategies accordingly will make for much more successful campaigns than focusing on arbitrary keywords.
What are SEO keywords people search for?
What do people really search for?
It’s vital you provide the relevant information on the product / services that your audience are searching for – a crucial first step in the keyword research process.
Discovering keywords
Identify the perfect keyword
You already have some keywords in mind that you would want to rank for. It may be about your product & services, and it will help you in the discovery phase, so start there!
You can make use of google keyword planner tool to discover keywords related to your business. The tool will help you ascertain the monthly search volume and similar keywords – help determine which variation of keyword is popular amongst searchers. Besides, it will help you find other keywords and queries that you might have otherwise missed.
Once you enter in your seed keywords into a keyword research tool, you will begin to discover other keywords, common questions, and topics for your content that you might have otherwise missed.
In some cases, it may be advantageous to target keywords with low search volume since they are less competitive. It’s you to decide upon which one is best suited for your campaign to give the biggest strategic advantage.
How often are those terms searched?
Uncovering search volume
Typically, Higher search volume involves more tedious work and competition to achieve higher ranking. It is referred to as keyword difficulty and incorporates various Search Engine Result Page(SERP) features such as snippets & carousels – increasing the difficulty level.
Especially if you are going against the same keywords, it may take years of effort. We can call them long-tail keywords.
Getting strategic with search volume
If you have discovered relevant keywords for your site, it is time to plan strategies – in accordance to your competitor, season or location.
Keywords by competitor
It is important you study your competitors and plan accordingly. It would be ideal to prioritize high-volume keywords that your competitors are not focusing on( can play monopoly), or could also see those keywords that your competitors are already working upon(aggressive approach). The former is best suited since it eliminates competition and takes advantage of your competitors’ missed opportunity.
Keywords by season
Keeping track of the seasonal change in treads will provide a competitive edge. For example, the Holi festival in India is a very big thing. Preparing a strong content months in advance will give you a big boost when the festival arrives.
Keywords by region
You can target a specific location rather than the whole population, this way you can focus all your resources and effort on a specific target – increase efficiency. Enabling your content to appear on the specific target location will save resources and optimize SEO keyword ranking.
Which format best suits the searcher’s intent?
After discovering your ideal keyword and forming a strategy, the next step is crating a suitable format to display your information.The format in which Google displays results for your keywords depends on the the users intent – as either “know”(find information), “website”(visit particular website),”visit-in-person” (visit a particular business) and “do”(complete a task).
While there are hundreds of possible search types, we have made it easier for you listed below five major categories of intent:
1.Informational queries: The searcher needs information on any topic, such as the title of a song or the name of a famous person.
Get intels on a specific topic
2. Navigational queries: The searcher wants directions and navigates through a particular page or site on the internet such as Facebook page or Anime Website.
Navigate through any landscape
3.Transactional queries:the searcher wants to perform a task such as ordering pizza or buying a plane ticket.
Perform any transaction
4. Commercial investigation: The searcher wants to make comparisons among different products, and find the best one that fits your budget.
Make a comparison, then purchase!
5. Local queries: The searcher wants to find anything within the local areas such as nearby restaurant, coffee, dentist or club.
Search what’s within your locality
Final words
The main purpose of performing keyword research is to ascertain words and phrases that users often search on Google. They are related to the products and services on your site and are an important process in higher SEO ranking. For this, you need to study your customer behavior, make use of Google keyword planner, ascertain what they usually search in search engines, the frequency and generate a proper format to disclose your information.
FIND & ANALYZE THAT PEOPLE ENTER INTO SEARCH ENGINES
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