SEO vs Paid Digital Marketing

Organic/free (SEO) and Inorganic(Paid) are two methods used in Digital Marketing

Some businesses find Search Engine Optimization (SEO) effective while others prefer paid digital marketing. It is important to understand the basic SEO principles and paid digital marketing before making a decision. You also need to learn the basic comparison and know why it is important for your business. Compare both options and determine what is best for your business.

What is Search Engine Optimization (SEO)?

Good content and relevant keyword are vital parts of SEO

SEO is the method of marketing to generate more traffic for your web page on a search engine without payment. Your web page’s visibility on a search engine depends on the structure, content relevancy, and the keywords on your page. Or In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

5 Basic Principles of SEO

Learn these 6 basic principles of SEO to rank your web page or website at the top of organic search engine results.

Keywords

Keywords in SEO are the Keys that unlock the content to targeted audiences

Keywords are phrases and words that define your content. When a searcher enters keywords, the search engine grabs it and dictates relevant websites and web pages to appear on the search results. Use relevant keywords for your page for the searchers to land on your page.

Meta Description

A sample of meta Description: Usually found after Title tag and URL

Meta Description is a content summary below the title in organic search results. It gives a heads up to the users about your page. Employing keywords in descriptions helps your page’s ranking. Always make your description accurate and less than 160 characters.