HOW TO USE PINTEREST FOR YOUR BUSINESS

Are you currently using Pinterest to plan your dream trip or to discover mouthwatering baked products to try — or are you using it for business? If you haven’t already done so, it’s time to think about establishing your brand on this visual platform.

Pinterest provides a unique approach for businesses of all sorts to advertise themselves – as a visual search engine, Pinterest is excellent for exposing your brand to new prospective consumers.

This is due to the fact that Pinners visit the platform in search of inspiration. They like to try new things, explore new ideas, uncover delicious recipes, and frequently make their next buy.

Pinterest marketing is a collection of strategies that leverage Pinterest into your company’s larger social media marketing plan to attract new audiences and increase brand and product recognition.

Pinterest Business reports that social media marketers use the platform to:

• Increase your internet visibility and reach a new audience.

• Increase traffic to the company’s website or online store.

• Conversions such as newsletter sign-ups, ticket sales, or purchases should be encouraged.

• In other words, using Pinterest for business may help your company reach a large number of people while also earning money.

Pinterest is also popular among individuals searching for positive inspiration; it is not a place for FOMO or heated debates. According to Pinterest data, the number of Pinners and boards generated is rising year after year. This platform might be especially useful if your company caters to the same demographic that enjoys and utilizes Pinterest. Historically, the platform has attracted women and those looking to purchase or start a new enterprise. It is getting increasingly popular with guys and Gen Z-ers by 2021.

Now that you understand Pinterest marketing read on to learn how to utilize Pinterest for business in the next paragraphs.

8 Tips & Tricks For Using Pinterest For Business

1. Develop A Pinterest Marketing Plan

Importance of Marketing plan

Begin by developing a social media plan for Pinterest, just as you would for any other social media platform – don’t just dive in.

Developing a Pinterest marketing plan entails:

• Setting SMART objectives (Specific, Measurable, Attainable, Relevant, and Time-bound). In addition to establishing a Pinterest following, do you expect that the platform will generate traffic to your website, improve sales of a certain product, or drive sign-ups for an event?
• Discovering the overall Pinterest audience and the demographic most likely to utilize this channel.
• Discovering your brand’s Pinterest target demographic.
• Take a look at what your rivals are doing on this social media network.
• Planning and integrating Pinterest-related material into your social media content plan.

You may start working toward your goals once you’ve established a clear plan.

2. Engaging And Intriguing Information Should Be Pinned

Make a strong pin with correct-sized imaged

Because Pinterest is a visual medium, effectively utilizing it for business requires creating high-quality, compelling visual material to post.

So, what makes a strong Pin?

• Vertical photography. According to data, 82 percent of Pinterest users access the site on their mobile devices. To prevent uncomfortably cropped photos, shoot at a 2:3 aspect ratio.

•  Take into account the image and video quality. If you want to avoid pixelation, choose the best quality image and video that Pinterest suggests.

• Copy that is descriptive. Good descriptions may help you boost your SEO, provide context for your pictures, and encourage visitors to click on links.

• Overlay of text Considers providing a headline that supports your point.

•  Elegant branding. Incorporate your logo in your Pins if it makes sense for your business and relates to your Pinterest marketing plan, so your brand doesn’t get lost in the Repin shuffle.

•  Check that your links function. Broken connections will not benefit your brand! To provide Pinners with the greatest user experience, ensure that the link with your Pin does not redirect to a 404 page and that it loads promptly.

Finally, maintain consistency! Pinning regularly is more successful than making a board and filling it all at once. And pinning regularlyguarantees that your content reaches a larger audience.

Using Hootsuite to plan Pins will assist your brand in staying on top of its content calendar.

3. Experiment With Various Pin Formats

Carousel cards on Pinterest

Pinterest is an image-sharing network, but it is more than that.

Change it up! Pin a video urging Pinners to visit your e-commerce business, or experiment with combining numerous pictures to a Pin to make a carousel- present a range of items in one Pin.

Even though 80 percent of Pinners find a new brand or product on Pinterest, consider going beyond browsing and actively marketing your business.

Pinners also use the platform for inspiration, with 85 percent of Pinners using it to start a new project. Consider publishing how-to Pins or inspiration boards to give your audience entertaining and useful information.

4. Plan Your Boards Well

Attractive Pinboards for more pinners

Because 97 percent of Pinterest searches are unbranded, your brand’s boards can help you find new Pinners interested in certain topics or who want to learn new things.

Oreo’s boards, for example, feature Pins with ideas for future seasonal holidays, such as its Spooky Sweet Halloween board and Holidays with Oreo board, as well as recipe ideas, such as its Oreo Cupcakes and Oreo Cookie Balls board.

In other words, the brand expertly blends helpful, entertaining, and inspiring content boards with more promotional boards. Use Pinterest for marketing your new or existing business.

5. Optimize Your Pinterest Pins For Seo

SEO helps to drive sales 

Search engine optimization is the practice of increasing the quality and quantity of internet traffic from search engines to a website or web page. SEO focuses on unpaid traffic rather than direct or paid visitors. Because Pinterest is a search engine, make sure your company’s Pins are easy to locate in a search! Include keywords in the descriptions of your Pins, on boards, and in hashtags. Rich Pins, which are meant to pin new information from your company’s website while avoiding duplicate content, will help your brand’s Pinterest SEO.

6. Experiment With Various Pinterest Advertisements

Paid ads for more Customers

Ads are another great approach to advertise your business on Pinterest. Advertisers on Pinterest may target advertisements based on keywords, interests, geography, age, and other metrics and categories.

Furthermore, precise audience targeting allows marketers to reach out to particular categories of Pinterest users, such as:

• Individuals who have viewed your website.
• Individuals that have interacted with your Pins.
• Individuals that have interacted with comparable material on the platform.
• A personalized list, such as your newsletter subscribers.
• Pinterest offers a variety of ad formats, including video advertisements, collections, and sponsored Pins.

7. Observe The Metrics

This measure tells you which of your pins are getting the most attention. Saves: The number of times a pinner has saved your pin to one of their own boards. This gives you insight into which of your pins are most popular with your target audience and motivating them to start new projects or make purchases. An effective Pinterest marketing plan is based on statistics. In other words, tracking, measuring and analyzing important Pinterest data and audience behavior assists social media managers in determining which material works best and which content is less engaging.

8. Promote Your Pinterest Account

Promote your Pinterest

Finally, let your other platforms’ dedicated fans know you’re also active on Pinterest. Promote your Pinterest profile by doing the following:

• By incorporating a link to your Pinterest profile into your company’s website.
• Incorporate the URL into your email signature.
• Promote your Pinterest business account on your company’s other social platforms.
• In a corporate newsletter, share the news of the Pinterest profile.

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